Why Y-Not

I love evil corporations, because they’re frankly hilarious. Ever wondered how Hoggish Greedly makes any money? I mean, sure, sometimes Captain Planet villains are after gems or something, but for the most part, they seem to just mostly be about accumulating toxic waste. Similarly, Resident Evil‘s Umbrella Corp. has a three-step business plan that looks like this:

  1. Unleash horrible zombie virus
  2. ?????
  3. PROFIT!

There’s a healthy dose of stupid hiding beneath all that evil, and it was with that in mind that we came up with Y-Not Corporation, a mega-corp whose obvious motto reflects the reasoning behind a lot of these villainous businesses. Any evil in Y-Not is eclipsed by its total lack of foresight in regard to consequences. It struggles to fix the problems it creates after the fact and like so many iconic, fictional companies, makes things worse in spectacular fashion. Mass climate change? Probably at least partially Y-Not’s fault. Mutated, artificial crops that create zombies? Definitely Y-Not’s fault. The list goes on.

Of course, as a successful company, not everything they did was inherently terrible. For instance, their Y-Not Survive line has been surprisingly profitable. Throughout Attack of the Walking Non-Perishables, our heroes deal with all manner of Y-Not’s goods, some extremely helpful and others disastrous. Just be wary of their timeshares: that’s always a catch-22.

You can find out more about Y-Not and its products by continuing to follow our posts and videos and, of course, by reading the book. We’ve had a good laugh coming up with them, and we hope you will, too.

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